SAME LEGACY. NEW NAME
After 25 years as Alberta Diamond Exchange, ADX Diamonds represents the next chapter in our story. You’ll find the same trusted team, expertise, and service - now under a name that reflects the evolution of our brand and the next generation of our clients.
THE STORY OF ADX DIAMONDS
Every piece of jewellery begins with a spark of inspiration—your love, your legacy, your milestone.
At ADX Diamonds, we believe the most meaningful pieces are those that reflect your story. That’s why we make you the heart of everything we do.
Guided by expertise, inspired by you.
For more than 25 years, clients have trusted ADX Diamonds to combine deep knowledge with thoughtful design. We listen first, learning what matters most to you, then guide you with clarity and care. From engagement rings that symbolize new beginnings to redesigns that honour the past, our role is to translate your vision into something lasting, beautiful, and uniquely yours.
Choosing the right jeweller can feel overwhelming—so many options, so much at stake. That’s where our expertise and transparency come in. At ADX, we believe knowledge creates confidence. We take the time to explain, compare, and educate so you can make informed decisions with complete trust in both the process and the result.
AT ADX DIAMONDS YOU'LL DISCOVER
Engagement & Wedding Rings – Ready-to-propose designs and fully custom creations, each crafted to reflect your one-of-a-kind love story.
Luxury Jewellery & Watches – Exclusive ADX originals, new designs, vintage treasures, and pre-owned luxury watches.
Custom Design & Redesign – A collaborative process where your ideas and our artistry meet.
Gold & Diamond Buying – Transparent evaluations, whether selling, trading, or upgrading.
Appraisals & Insurance Claims – Accurate, market-based assessments with clear guidance through every step.
Repairs & Restoration – Skilled hands that preserve the beauty and integrity of your most meaningful pieces.
Private, Personalized Service – A welcoming, no-pressure environment designed for comfort, clarity, and confidence.
MEET THE ADX TEAM
At ADX Diamonds, our strength lies in the people who bring passion, integrity, and expertise to every client experience.
Each member of our team shares a deep respect for craftsmanship, lifelong learning, and helping clients feel informed and confident throughout their journey.
Darren M.
Founder
Amy C.
Managing Partner
Vanessa W.
Sales Manager
Kristen L.
Diamond & Jewellery Consultant
Cici L.
Diamond & Jewellery Consultant
Jenny B.
Inventory & Marketing Coordinator
Andy C.
Jewellery & Watch Acquisition Specialist
Chynna B.
Office Coordinator
OUR PROMISE
Whether you’re creating a new chapter, honouring the past, or celebrating something in between, ADX Diamonds is here to guide you—with expertise, clarity, and care.
We believe that true luxury lies not only in the piece itself, but in the confidence you feel when you understand its story.
THE ADX EXPERIENCE
At ADX Diamonds, we are guided by expertise and inspired by you. Every client is at the heart of what we do, and the care, attention, and integrity we bring to each experience reflect that. More than jewellery, we create lasting connections, celebrate milestones, and empower our clients with knowledge to make every choice meaningful.
